He holds a bachelors degree in mechanical engineering from the United States Military Academy at West Point, is a graduate of the FBIs Domestic Security Executive Academy and holds a graduate certification in Information Assurance from George Washington University. She brings more than 30 years of global experience in payments and financial services, with positions at Experian, American Express, and First USA/Bank One. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. With emerging technologies as the new frontier, chief marketing officers are increasingly tasked with more than just marketing. Throughout his two decades at Mastercard, Chiro has played an integral role in helping all customers implement a wide range of products and programs across the U.S. market. In this role, he is responsible for all human resources (HR) functions globally, including driving cultural transformation, building leadership capability and creating a company that is most valued to work for. Mastercard's new sound identity took two years and a "big" investment from the brand, but its CMO Raja Rajamannar believes its development is key as consumers increasingly use devices such as voice assistants and smart speakers where there is no visual real estate. Ron is a member of the companys Management Committee. Mark Barnett is President of Mastercard Europe and a member of the companys management committee since 1 June 2020. Prior to assuming this role, Tim served as the company's general counsel for seven years, helping advance Mastercard's legal and regulatory affairs, public policy, corporate governance and compliance, while also bringing a business mindset to further evolve the legal function. He is a member of the companys Management Committee. She has extensive experience working with key issuers globally and advancing the company's inclusive growth strategy in North America. Michael holds a Masters of Applied Science, Communication Management from the University of Technology, Sydney, and a Bachelor of Education from the Australian Catholic University. Ling Hai is a Chairman of Mastercard-NUCC, a joint venture company in bankcard switching headquartered in Beijing. Craig holds a Master of Business Administration from The Wharton School at the University of Pennsylvania and a Bachelor of Science in Business Administration from Bucknell University. He partners closely with the newsrooms, the product teams and the global revenue teams to steer the digital transformation. In this role, Michael oversees the long-term growth and success of the Data & Services business by identifying opportunities to further embed services into Mastercard's overall strategy, and by extending capabilities into new customer segments and use cases. Diane has interviewed many of the world's leading business and political figures, with a particular focus on leadership and C-suite trends. Raja has overseen the successful evolution of Mastercards identity for the digital age, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform. Sachin Mehra is the Chief Financial Officer for Mastercard and is a member of the companys Management Committee. With connections across more than 210 countries and territories, Mastercard is building a sustainable world that unlocks priceless possibilities for all. Ron also served as a senior vice president across several areas at Bank of America. Prior to assuming this role in May of 2020, Greg was responsible for guiding Mastercard's Data & Services strategy and innovation team. He also serves as president of the World Federation of Advertisers. Andrea also has responsibility for a central group of processing assets, including Payment Gateway Services, enabling merchants to accept digital payments across multiple channels and markets; Payment Transaction Services, the technology helping issuers and acquirers process payments; and Prepaid Management Services, an end-to-end prepaid program manager. He sits on the Board of Directors of the Sultana Education Foundation and the Board of Trustees of CancerCare. . He originally joined Mastercard in 2015 when it acquired Applied Predictive Technologies (APT), a leading cloud-based analytics company. In this book summary, I'm covering four key takeaways of Raja Rajamannar's new book: "Quantum Marketing: Mastering The New Marketing Mindset of Tomorrow's Co. Marty Swant is a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising and the ever-evolving role of chief marketing officers. Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. His team scrambled to put together an experience package to offer travel promotions to Bali. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the president of its healthcare division. From 2018 through 2021, he served as president of International Markets, overseeing the management of all markets and customer-related activities outside of North America and Canada. His big idea is that today's consumers have largely moved away from buying things and are now mostly looking for experiences. Ken Moore is Chief Innovation Officer at Mastercard and a member of the company's Management Committee. You are now allowing space for those who live around the world to be part of your team. Given this, it is important that marketers be able to identify and know how to use new channels in order to reduce how alienated they are from their own discipline. Stephanie McMahon is WWE Chief Brand Officer, a publicly traded (NYSE: WWE) global media company. Raja Slots, whose real name is Scott Richter, is an American Slots YouTube channel and has become quite famous. Swant was a tech reporter with Adweek and before that covered business and politics in Alabama for The Associated Press and The Birmingham News. Raja Rajamannar is a globally recognized marketer, an innovative thinker, a transformational business leader, and a highly successful brand builder. In these efforts, Greg is a key advisor to the CEO, executive team, and Board of Directors, helping to shape the future trajectory of the company. Rajamannar acknowledges that in most cases where technology touts AI, there is no real AI there. Raja Rajamannar, president of the WFA and chief marketing and communication officer and president, healthcare division, Mastercard shared insights on current marketing paradigm and its shifts . Chiro holds a Bachelor of Science in Business Administration from Saint Louis University. $1-5 million. Its mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. He joined Mastercard in 2005 as head of bill payment and healthcare, and was named chief franchise development officer in 2008. He replaces David Wheldon , CMO at RBS, who has been president since 2015. On average, Mastercard executives and independent directors trade stock every 11 days with the average trade being worth of $22,278,631. The Company's decency quotient , or DQ, drives its culture and everything it do inside and outside itself. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA. Prior to assuming this role in 2017, Jennifer was responsible for customer delivery, expert sales, and prepaid account management in the United States and Canada. As the Chief Financial Officer of Mastercard since April 2019, Sachin is responsible for all corporate finance functions, including corporate controller, tax, internal audit, investor relations, strategy, mergers and acquisitions, financial planning and analysis, treasury, risk management, global supply chain, business unit finance and regional finance activities. Before he was convicted, Rajaratnam had a net worth of $1.3 billion. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the . By Sarah Vizard 19 Feb 2019 10:25 am. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. He was the winner of the 2018 WFA Global Marketer of the Year award. Raja is consistently recognized globally as a highly innovative and transformative leader, with deep expertise in Marketing, Data and Digital . Satvinder holds an MBA from Durham University, United Kingdom, and a Bachelor of Engineering from Delhi College of Engineering, India and is currently based in London, United Kingdom. Bonnie Strauss Allyson Tang Danielle Taubman Alair A. Townsend Cathinka Wahlstrom William H. Wright II. The oldest executive at Mastercard Incorporated is JacksonTai, 70, who is the Independent Director. in Political Science and Journalism from Lehigh University, where she sits on the Board of Trustees. Advertising on the internet has never been easier. The first is the elimination of the CMO role, which weve seen in companies like Johnson & Johnson and more recently, General Mills. Mastercards anonymized and aggregated transaction insights, world-class analytic capabilities and embedded platforms with self-service predictive technology supplement the teams industry-proven problem-solving skills. Prior to GE, she spent more than 15 years at Motorola, serving as vice president of global communications before being elevated to chief communications officer for Motorola Mobility when its consumer and professional businesses were split into two companies. The company is helping to deliver better experiences that are shaping the future of seamless commerce, while bolstering cyber services and data-powered insights. Mike is chairman of the Mastercard Center for Inclusive Growth and is a member of the companys management committee. Raja Rajamannar, chief marketing and communications officer and president of the healthcare business at Mastercard, joined the Champions of Growth podcast to discuss why it is that marketing teams are losing influence with C-suite decision makers and getting left behind in the modern business world. Under Review. Raja has seen these beliefs around the role of marketing manifest in two primary ways. In addition, Greg is responsible for corporate development including M&A, venture, and minority investments and the integration of the company's acquisitions. Among them: WFA Global Marketer of the Year (2018) Forbes 2018 . The team will innovate and scale the products and services that solve real-world problems and help shape the fabric of the modern global economy. Last updated: 1 March 2023 at 11:00am EST. He serves as an independent director on the board of directors for the Athens Stock Exchange in Greece. She also serves as executive vice president of Sustainability and is a member of the companys Management Committee. In the future, marketers should anticipate an increase in devices that will order products themselves which almost completely eliminates search and discovery. Verdone oversees all marketing efforts for the bank's 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. Brands cannot continue to invest in a fundamentally flawed model. Raja Rajamannar Net Worth Mr. Raja Rajamannar biography. Satvinder is a senior leader with more than 2 decades of experience leading local, regional and global businesses in securities, payments, and technology. Mayur also sits on the Board Of Directors for DAddario guiding the C-Suite in their respective digital transformation and growth journeys. This strategy, combined with the companys customer focus, helped Mastercard evolve and diversify into new areas including real-time payments, open banking, digital identity and other value-added services. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. He is also a member of the companys Executive Leadership Team and Management Committee. At Mastercard, Raja is responsible for successfully leading the companys marketing evolution, including the development of its Priceless experiential platforms, pioneering Mastercards move to become a symbol brand and launching its breakthrough sonic brand platform, recognized as the best in the world. . Raja Rajamannar: (03:22) Thank you for having me on the show, Charles, much appreciated. His oversight included everything from big data and analytics, media and content, eCommerce, CRM, mobile, social as well as driving innovation through a network of start ups, incubators and VCs. Stephanie McMahon, Chief Brand Officer, WWE, Marisa Thalberg, EVP & Chief Brand & Marketing Officer, Lowes, Moderator: Marty Swant, CMO Network Editor, Forbes. In the past, Raja has held management roles at multiple Fortune 500 companies including Unilever, Citigroup, and Anthem. Mark joined Mastercard in 2003 and has held various roles. Over the last 17 years, insiders at Mastercard have traded over $5,655,063,678 worth of Mastercard stock and bought 6,710 units worth $1,633,187 The ultimate purpose of marketing is tangible and measurable growth both from a business and consumer standpoint, fulfilling their functional and emotional needs. Rajamannar is in a unique position to know what's on the horizon - along . By signing up, you agree to our Terms of Service. Jennifer serves on the board of directors at Fair4All Finance and at ICM Mobility Ltd. She holds a Bachelor of Science in statistics from Lehigh University and a Master of Science in statistics from Iowa State University. He was previously president of Mastercard Advisors, the companys professional services arm. Prior to this role, he led the development and management of the companys priority initiatives in North America, such as Mastercard Installments/buy now pay later, open banking, account-to-account payments, and bill pay, ensuring continued value delivered to merchants, financial institutions and consumers. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. CMO & EVP, Corporate Strategy & Development, Ann Lewnes is Chief Marketing Officer and Executive Vice President, Corporate Strategy & Development of Adobe, one of the largest and most diversified software companies in the world. 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